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Apple Defends Parental Controls Following Shareholder Letter, Plans ‘Even More Robust’ Controls

Apple defended its own parental management systems after two notable shareholders composed an open letter calling on the company to find out more about the effect of smartphones on kids, while also assuring stronger controls later on.
From the open letter signed by JANA Partners LLC Managing Partner Barry Rosenstein and Anna Sheehan, the manager of corporate governance to the California State Teachers’ Retirement System, both proclaimed, “we think there’s a clear demand for Apple to provide parents greater options and resources to help them guarantee that young customers are using your products in the best way.”

JANA Partners LLC and the California State Teachers’ Retirement System, two dominant shareholders who have approximately $2 billion in Apple stocks, also called on Apple to additional study the effect of smartphones on kids, citing reports which signaled increasing issues for young men and women using technology.

“We believe profoundly about how our products are used and the effect they have on consumers along with also the people around them,” Apple reacted in a statement. “We take this obligation very seriously and we’re dedicated to meeting and exceeding our clients’ expectations, particularly when it comes to protecting children.”

As stated by the Wall Street Journal, Apple also “added which it’s ‘always looking’ for methods to boost its apparatus and stated that it intends new features that will create the instruments it provides pupils ‘ stronger.'”

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